Instagrammable: Is Your Venue Worthy?
‘Instagrammable places near me’ - that’s one of the most-searched items worldwide which piqued people's interest in the last week of June. Funny enough, the terms ‘instagrammable’ and ‘IG worthy’ are not even real words. In fact. Instagram was only released a little over a decade ago but people nowadays cannot seem to get enough of double tapping on the app.
So, what do these terms mean? Lexico, an online urban dictionary powered by Oxford, defines the word Instagrammable is an adjective which refers to something visually appealing in a way that is suitable for being photographed for posting on the social media application Instagram - in layman’s terms - is it worth sharing?
As such, with digital marketing conquering the online world, having your business establishments IG worthy, no matter how small or big it is, is super important in attracting leads.
Here’s our top five tips on how to make your business establishments instagrammable.
1. Get Help from the Pros
Interior designing is not easy to do and is not for everyone. You can have an idea in your mind on how to make your business instagrammable but it's hard to put it into action. Where do you even begin? Where would you get your supplies? This is why there are people ho took years of their life studying it.
Professional interior designers are more equipped, more than anyone, to transform a dull and boring place into a magical one. They will amplify your brand while merging design and functionality.
Moreover, interior designers are professionals for a reason. Aside from breathtaking designs, they know the capacity of every item they would use, making no room for unwanted accidents.
A common misconception about hiring interior designers is that it's super expensive. However, if you look at the big picture, you’re actually saving a lot more of your budget and your time.
If you’re in your planning stages only and everything is still on paper, interior designers will help you in planning the spaces you need prior to construction. And when you have a space ready for business, they make sure that every inch and corner serves a function and every wall is IG worthy.
In fact, interior designers are actually flexible and creative enough to work with how much budget you can allocate. They have access to pretty decors, furniture and fixtures that will suit every business owner’s needs. No need to spend more than you can to have the dream interior you want.
2. Know What You Want
As a business owner, you want to be involved, if not on top, of every decision. That’s great since in making your establishment look astonishing, your decision is the most important.
Why did you put up this business in the first place? What’s your inspiration? What do you want it to be? These factors are all needed to complete the idea of your interior design - and it's all going to come from you. For sure, your business has a history and a great vision. And aside from your products and services, your establishment’s interior design is the best factor to use to show that.
This is also a great chance to show your creativity as a business owner. A lot of successful businesses nowadays are where they are because they believed in their own creativity and worked with talented interior designers to make something great. For instance, vintage themed cafes and diners are super popular. Some hotels look like you’re in another country while there are bars that make you feel like you’re in a specific movie.
3. Accent Walls are Important
If you scroll through Instagram, every person has at least one post where they are standing in front of a wall. If not, they may be holding an item (a bowl of food, a drink, anything) in front of a wall instead. Walls, more specifically accent walls, have been an important ingredient for a perfect Instagram feed recipe.
This is why it's almost mandatory for every establishment there is to have at least one accent wall. Think of it as a free marketing tool! When your customers like your accent wall and they post it to Instagram or even Facebook, that’s instant advertisement. Not only did you satisfy your consumers but they’ll also help you attract more. Just make sure to offer them to take their picture!
4. Know Your Budget
How much are you willing to spend on your interior design? Your budget will determine the outcome of your project. However, do not feel limited if you do not have too much to spend. An Instagram worthy place can be achieved through DIYs or do it yourself items. This is why it's important to have an interior designer in your team. They know which items are worth the penny and which ones are overpriced, allowing you to maximize each cent to its full potential. They also know where to score pieces that are not available in your usual stores.
On the other hand, if sky's the limit for you, hiring an interior designer will make sure that you’re not overspending and over decorating instead.
5. Post Your Business on Instagram
Who’s the first one to hype your business on Insta but you? Before you even think about other customers posting about you on Instagram, make sure that you yourself are active on the platform. This is a great way to increase customer engagement, trust and popularity among Instagram users.
You spent money on your interior design, you worked hard for it - there’s no point in not showcasing them on your Instagram profile. Plus, being active on Insta would increase the interest for your leads to try your products and services.
Is an IG Worthy Interior Design as Important as the Products and Services You Offer?
In this day and age, your interior design and the overall look of your brand is very much important, but your products and services are still the most important aspect of any business at the end of the day. That being said, every business owner should learn how to allocate time and budget for both to achieve success.